Purposes of the processing of personal data:

  • Offer of services and their improvement . We process personal data in order to provide and improve the services offered, in order to satisfy customers. In particular, these are:
    • Order processing for products or services ordered through our website, mobile applications or customer numbers. The legal reason is to collect the information necessary to execute the sales contract, or for some information, to fulfill legal obligations (e.g. accounting documents).
    • Notifications relating to the availability of the goods. In the event that the customer requests to be informed of the availability of the goods, we process personal data based on the customer's consent.
    • Customer service. To provide assistance to customers and eliminate possible problems in the execution of the sales contract, we process personal data to fulfill these contracts.
    • We use the data collected in order to communicate with the customer and to personalize the communication with him. For example, the customer can be contacted by phone, e-mail, application or other means to remind him that he has items in the cart of our online shop, to help him complete the order, to update him on the current status of a request, to an order or complaint, to get more information about it or to notify you that you need to take action to keep your account active.
    • Improvement of services . We use data for the constant improvement of our services and systems, including the addition of new features, and, at the same time, in order to make informed decisions using aggregate analysis and business intelligence, all based on our legitimate interests resulting from the freedom to carry out business activities and the need to improve the services offered to be successful and compete with the competition. To ensure sufficient protection of your rights and interests, we anonymize your personal data as much as possible while using it to improve our services.
  • Protection, security and dispute resolution . We may also process the data for our legitimate interest, which is to ensure the protection and security of our systems and customers, to detect and prevent fraud, resolve disputes and enforce agreements on the basis of a legitimate interest.
  • Marketing offers .
    • Commercial communications
      • Customers are sent commercial communications relating to products similar to those purchased.
      • These commercial communications can always be refused through the unsubscribe link in each e-mail.
      • In the event that the customer cancels the subscription to commercial communications, we will no longer use his electronic contacts for these purposes. We will begin to reuse them if the customer registers or explicitly requests it.
    • The marketing offers displayed by the customer can be selected on the basis of other information obtained over time according to contact information, demographic data, favorite articles and data on the use of our products and our website (cookie, address IP, information provided by the browser, click data, displayed commercial communications, products visited). We do not perform a fully automated treatment that would have legal effects on the customer.
    • For those who are not our customers, the data processing takes place on the basis of their consent.
  • Treatment of cookies on websites managed by DB STORE
    • If cookies are enabled in the browser, we process the behavioral records present in the cookies of the website managed by DB STORE in order to guarantee a better functioning of the website and for the purposes of online advertising of the DB STORE COMPANY.